About 300 Netflix Programs Used Generative AI This Year, Company Reveals

By Corbin Bolies

Corbin Bolies

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Roughly 300 Netflix programs across the streamer’s library have used generative AI across their production process this year, the company revealed in its second-quarter earnings report on Thursday.

Netflix told shareholders in a letter that the technology’s usage expands across every level of a program’s production process, from its concept and pre-visualization to post-production and release. The company singled out programs like its Indian sports thriller series “Glory,” its Brazilian soccer miniseries “Brasil 70: A Saga do Tri” and its American Revolution-focused docuseries “The American Experiment” for their uses of the technology, which Netflix said helped create “highly complex sequences” that included enhanced crowd sizes and battle sequences.

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