Alex Cooper and Matt Kaplan’s Unwell Media Company Valued at $500 Million After Investment From Patrick Whitesell’s WTSL

By Todd Spangler

Todd Spangler

NY Digital Editor

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Unwell, the media company co-founded by married couple Alex Cooper and Matt Kaplan, has landed its first outside investor: Patrick Whitesell, co-founder of WME and former executive chairman of successor company Endeavor.

Whitesell’s WTSL, an investment firm focused on media, entertainment and sports he launched after exiting Endeavor and WME last year, has invested an undisclosed sum in Unwell that values the business at $500 million, according to Unwell. Cooper and Kaplan, who self-funded the company targeting Gen Z women audiences, retain a majority ownership stake. Formed in 2023, Unwell says it has been profitable from day one and sees the WTSL investment as growth capital.

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