Angie Martoccio
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Courtesy of Apple Music Nearly 50 years after the Battersea Power Station appeared on the cover of Pink Floyd‘s Animals, Apple has transformed the decommissioned building into a music venue.
Apple Music Hall will function as both a live music space and production facility, where musicians can record their performance on multitrack. The venue boasts a 38-foot wide stage, a 48-speaker spatial sound system, 16 or more cameras, and a 600-capacity crowd. Essentially, artists can exit with a Spatial Audio recording, a broadcast-ready mix, and multicamera video from a single show.
“Apple’s deep love for music dates all the way back to the very beginning, from the launch of the iPod to the long-running iTunes Music Festival to the debut of Apple Music,” Oliver Schusser, Apple’s vice president of Apple Music and International Content, said in a statement. “Today, with the opening of Apple Music Hall, we are once again taking an unprecedented step further in our commitment to artists and fans by supporting live music in ways only Apple can do.”
Animals was released on Jan. 21, 1977, and its legendary cover — the Battersea Power Station, with a George Orwell-esque inflatable pig seen floating in the sky — symbolized industrial greed and the voracious appetites of capitalism (famously, the pig balloon flew away).