Apple is warning developers that some of their apps may not be able to call the App Store home forever. In its newly refreshed App Review Guidelines released this week, the tech giant said it may begin removing apps in certain well-established categories if they’re not “updated, improved, or attracting customers.” This marks a significant shift on Apple’s part, which earlier used to simply reject copycat apps or those in saturated categories.
Previously, Apple’s guidelines had cautioned developers not to pile on in categories that already had plenty of apps. The line, somewhat hilariously, had read: “The App Store has enough fart, burp, flashlight, fortune telling, dating, drinking games, and Kama Sutra apps, etc. already. We will reject these apps unless they provide a unique, high-quality experience.”
