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As Netflix Tries to Reset Narrative for Investors, Live Programming Could Play ‘Starring Role’

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CitrixNews Staff
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As Netflix Tries to Reset Narrative for Investors, Live Programming Could Play ‘Starring Role’
Jul 17, 2026 7:22am PT As Netflix Tries to Reset Narrative for Investors, Live Programming Could Play ‘Starring Role’

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Todd Spangler

NY Digital Editor

xpangler See All Netflix - Snoop's Holiday Halftime Party - Kpop Demon Hunters Julian Dakdouk/Netflix via AP Content Services

The sky isn’t falling for Netflix — but the streaming giant needs to convince investors it has a workable plan to sustain double-digit revenue and earnings growth ahead.

The company on Thursday posted Q2 results in line with Wall Street expectations, but Q3 revenue guidance was below expectations. That fueled fears that on a per-user basis, Netflix’s engagement is decelerating, indicating headwinds for subscription and ad revenue growth. Its stock price tumbled to an 18-month low.

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