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Naman Ramachandran
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Media Partners Asia The Asia-Pacific screen economy is projected to reach $179 billion in 2026 and $200 billion by 2031 – but the story behind those numbers is one of structural reallocation rather than headline growth, Media Partners Asia executive director Vivek Couto told the APOS 2026 conference in his opening address Wednesday.
Couto framed the sector’s trajectory around what he called four forces driving a single reset: the scale of the region’s screen base, which he projected at 5.2 billion screens by 2031; the shift in monetization toward retail media and commerce; the convergence of video, social and commerce onto unified platforms; and AI, which he described as resetting the cost, speed and formats of content production.
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