'U UP?' co-hosts Jared Freid and Jordana Abraham and guest participant speak on stage during Betches U Up Live Tour on June 14, 2022 in Boston, Massachusetts. (Photo by Scott Eisen/Getty Images) Scott Eisen/Getty Images Betches, a podcasting and entertainment company for millennial and Gen Z women, has signed with CAA.
CAA will focus on bringing Betches creators and podcasts including U Up?, Mention It All, and Style Therapy into traditional media spaces, including linear television, streaming, film, live experiences, global brand partnerships and more. CAA will also find new opportunities for advertising partners to integrate into the Betches ecosystem.
In addition to the podcasts, the company includes an editorial site, as well as as a team of in-house comedy creators and original programming. The brand was co-founded by Aleen Dreksler, Jordana Abraham, and Sami SageIn. In 2023, Betches was acquired by LBG Media, the owner of LADbible Group.
“CAA is the gold standard for global talent and brand representation in Hollywood, and signing with them is a natural next step as we expand the Betches Cinematic Universe and continue to invest in our creators and drive the cultural conversation. We are operating at our highest cultural and commercial velocity, and this partnership with CAA is designed to accelerate our impact, creating unparalleled industry exposure for Betches across the evolving entertainment landscape,” said Aleen Dreksler, chief executive and co-founder, Betches.
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