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Brian Steinberg
Senior TV Editor
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Courtesy of ESPN Bill Rasmussen, a former local-news sports director who parlayed an interest in the nascent business of satellite television into the launch of the sports-media giant known as ESPN, has died after a battle with Parkinson’s disease. The entrepreneur and founder was 93 years old.
Rasmussen in 1978 was idling in traffic on Connecticut’s Interstate 84 after acquiring a satellite transponder from RCA, and decided to launch a new network devoted only to sports on a single acre near the small town of Bristol. Their Entertainment and Sports Programming network employed just 80 staffers at the time of its launch in September of 1979, and telecast Connecticut sports to state residents. Within months, Getty Oil would buy up a majority of the enterprise, while brewing giant Anheuser-Busch agreed to a substantial advertising contract. But investors pushed the founder out by 1980. ABC bought out the stakes of both Getty and Rasmussen family members in 1984.
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