Bluesky embraces long-form content to counter X Articles

Elon Musk’s X lets you write long-form content on the platform through its Articles feature, but only if you’re a paid subscriber or business. The decentralized social networking startup Bluesky has a different idea.

On Thursday, Bluesky rolled out a new version of its app that integrates with Standard.site, a community project for building long-form content on the same underlying protocol that powers Bluesky.