‘Bluey’ Helps Power 17% Profit Growth at BBC Commercial

By Naman Ramachandran

Naman Ramachandran

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BBC Commercial increased EBITDA by 17% to £267 million ($357.1 million) in the 2025/26 financial year, returning £377 million ($504.2 million) to the BBC as direct-to-consumer services and consumer products, led by “Bluey,” drove growth despite a challenging market.

Revenue remained flat at £2.2 billion ($2.94 billion), with growth in some areas offsetting decline in others. Statutory profit after tax rose 9% to £71 million ($95 million). The £377 million ($504.2 million) in returns – down from £391 million ($523 million) a year earlier – included dividends of £197 million ($263.5 million), up from £161 million ($215.3 million), and content investment of £154 million ($206 million), down from £200 million ($267.5 million). The company remains on track to meet its five-year target of £1.5 billion ($2.01 billion) in returns to the BBC.

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