Legacy social media sites have been designed to keep us hooked to our devices, eyes glued endlessly to retina-frying feeds of memes and dumb videos in order to create more engaged platforms for advertisements. In recent years, however, a swell of companies have sought to capitalize on users’ burnout, pushing users to engage in IRL experiences, or offering products without addictive features like endless scroll.
Bond, which officially launched on Tuesday, is one of those sites. Dino Becirovic, Bond’s co-founder and CEO, says that his site offers an AI-powered solution to Americans’ screen addiction.