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Rebecca Rubin
Senior Film and Media Reporter
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©Universal/Courtesy Everett Collection Are the Minions losing their star power?
Although “Minions & Monsters,” a 1920s Hollywood-set prequel in the animated “Despicable Me” universe, led the box office over the Fourth of July weekend, the well-reviewed family film didn’t quite set off fireworks. It opened way behind projections with $36 million from 4,243 North American locations between Friday and Monday and $64.5 million since Wednesday. Heading into the weekend, “Minions & Monsters” was aiming for $80 million over the five-day frame. Initial sales are a huge drop from its predecessors and rank as the lowest start in the franchise, below even the original 2010’s “Despicable Me” which managed to earn $56 million (not adjusted for inflation) over the traditional weekend while introducing the yellow, pill-shaped agents of chaos to the world.
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