Chrome alternative Brave just added a good reason to make the switch to its browser: email aliases. The feature, announced this week, allows Brave’s users to sign up for websites and other online services without having to share their personal email addresses.
To use the feature, you first need to create an account with Brave, where you can provide your real email address. Then, once logged into the browser, you’ll see a pop-up appear when clicking an email field on a website, offering the option to use an alias instead. (If the pop-up doesn’t appear, just right-click on the field to access the option). The email alias will be filled in on the website’s form, and any emails coming to that address will be forwarded to your primary email account.
Image Credits:Brave The company explains that using an alias can protect your privacy, particularly because websites use your email as a personal identifier, allowing them to target you for ads. Ad tech giants like Meta are also able to match the email you provided to a retailer’s website, for instance, with the address they have on file for you, allowing these companies to track what you bought or viewed.