Tinder isn’t the only major dating app turning away from the swipe and toward real-world events to attract Gen Z users who’ve grown tired of traditional online dating. On Wednesday, Bumble touted the early success of its newest app, Plans, designed to connect people “IRL” in low-pressure group settings, and spoke of what comes next for Bumble’s flagship app after the “swipe” is dead.
On its second-quarter earnings call with investors, Bumble CEO Whitney Wolfe Herd said Plans showed “promising results” in early tests over the past few months, and the company would “lean more into real-life experiences” going forward.
