Cannes Lions: Top Marketing and Ad Execs on Boosting Brand Voice Through Entertainment, Connecting With Gen Z and More

By Todd Spangler

Todd Spangler

NY Digital Editor

Latest

• Apple’s Eddy Cue on ‘F1’ Sequel, Why Apple TV Has Never Licensed Library Content and Being Inspired by Steve Jobs 2 days ago
• Amazon Signs Wide-Ranging Deal With Kevin Durant and Rich Kleiman’s Boardroom Spanning Podcasts, Live Events and More 2 days ago
• Democratic Senators Urge FCC to Block Closing of Paramount-Warner Bros. Merger Until Review of Deal’s Foreign Investment Concludes 5 days ago

Amid the blazing soleil of the French Riviera, senior marketing and advertising executives from major brands — including Netflix, Unilever, Lego and Electronic Arts — joined Variety in the C-Suite in collaboration with Canva at Cannes Lions to discuss industry trends and how they’re evolving their strategies to reach consumers across the globe.

Day 1 of the three-day interview series, which took place at the Canva Creative Cabana beachfront on the Croisette, featured Julia Goldin, chief marketing officer of Lego; David Tinson, chief experience officer at Electronic Arts; Amy Reinhard, president of advertising, Netflix; Leandro Barreto, CMO of Unilever; Chris Beresford-Hill, global chief creative officer, BBDO Worldwide; Mark Kirkham, CMO of PepsiCo U.S. Beverages; Leonardo Aizpuro, CMO of Nespresso; and Fabiola Torres, CMO of the Gap brand.

Related Stories

Greece Selected as the Country of Honor for the Next Edition of the Cannes Film Market