China Eyes Dominance Over Global Cinema Tech Standards as LED Screens Gain Ground

By Marcus Lim

Marcus Lim

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Chinese technology companies and cinema exhibitors are positioning High Dynamic Range LED screens as both a remedy for a slowing local box office and a vehicle for challenging America’s long-standing grip on international cinema standards, according to a panel at the Shanghai International Film Festival.

The push is being led by tech giant Huawei through the Ultra HD Video Alliance, which is promoting its own HDR Vivid standard as an alternative to the Digital Cinema Initiatives certification framework that has governed cinema projection globally for decades.

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