Coca-Cola Bets Famous ‘Hilltop’ Jingle Still Has Fizz With Modern Crowds

By Brian Steinberg

Brian Steinberg

Senior TV Editor

Latest

• Patrick Whitesell’s WIN Sports Opens Golf Division, Hires Agent Brent Hamilton 3 days ago
• Savannah Guthrie’s Brave Choice: How Will the ‘Today’ Anchor Return to Morning TV Amid Mom’s Unsolved Disappearance? 3 days ago
• Will ‘60 Minutes’ Chief Tanya Simon Stay in Role? CBS News Faces Decision in Potential Shake-Up (EXCLUSIVE) 4 days ago

Coca-Cola is betting on one of its oldest advertising messages to generate new feelings of harmony among a consumer base that can often find itself fractured by debate.

In a new ad slated to debut during Monday night’s telecast of the NCAA March Madness championship game between the University of Connecticut and the University of Michigan, the beverage giant will unveil a modernized version of the famous “I’d like to buy the world a Coke” song first heard in the classic 1971 commercial showing young people on a hilltop crooning a ditty about buying Coke to boost world peace. In this case, the singers focus on “America” instead of the world at large.

Related Stories

Locarno Retrospective Titled 'Red and Black – Hollywood Left and the Blacklist' Will Focus on 'Fierce Artistic Resistance'