‘Demon Slayer’ Producer Aniplex Unveils Global Strategy Under New Chief Nishimoto Shu: ‘It Is Important to Preserve the Essence of Japanese Creativity’ (EXCLUSIVE)

By Naman Ramachandran

Naman Ramachandran

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Anime is no longer a niche import. It is pop culture’s new center of gravity – and nobody is moving faster to press that advantage than the studio behind “Demon Slayer.”

Nishimoto Shu, appointed president of Aniplex earlier this year, has outlined a plan to deepen the Sony Music Entertainment Japan subsidiary’s foothold in international markets, treat each of its IP franchises as long-term global assets, and step cautiously into artificial intelligence – all while keeping anime at the center of a business that already stretches from theatrical film to live-action drama to live events.

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