Detroit-based Grounded has had to be flexible since it was founded in 2022.
The startup was initially built around the idea of customizing electric vans like Ford’s E-Transit and General Motors’ BrightDrop for the “van life” set, using a modular, “Lego-like” system. Sensing a bigger opportunity, Grounded then started customizing those vans for small businesses. But then GM discontinued BrightDrop last year, Ford axed plans for a next-generation electric Transit van, and EVs generally became a harder sell in the United States.
