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Digital Media Veteran Adam Boorstin Joins MrBeast’s WatchTime Studios as General Manager

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CitrixNews Staff
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Digital Media Veteran Adam Boorstin Joins MrBeast’s WatchTime Studios as General Manager
Aug 18, 2026 7:01am PT Digital Media Veteran Adam Boorstin Joins MrBeast’s WatchTime Studios as General Manager

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Cynthia Littleton

Business Editor

@Variety_Cynthia See All Adam Boorstin General Manager, WatchTime Studio MrBeast Beast Industries Courtesy of Adam Boorstin

Digital media veteran Adam Boorstin has joined Beast Industries‘ WatchTime Studios as general manager overseeing the production of original content in a range of genres for various platforms.

Boorstin joined the company earlier this month after a 10-year run with Studio71, a cutting-edge digital services provider that helps creators scale their content across disparate platforms. WatchTime Studios is part of the larger effort by creator superstar MrBeast (aka Jimmy Donaldson) to capitalize on his social media muscle to build out businesses with original content. He is based in Los Angeles.

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