Disney Leaders Talk Streaming Strategy and Growth Drivers: Sports, Local Language, Vertical Media and Emerging Formats

By Cynthia Littleton

Cynthia Littleton

Business Editor

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Amid a torrent of fan-friendly news about Disney projects across the media spectrum, Disney leadership took time on the first day of the three-day D23 fan fest weekend in Anaheim for panels that offered a behind the scenes look at the Mouse House’s business strategies and vision for driving growth in the streaming era.

One of the topics tackled was how to reach next-generation Disney fans with next-generation content formats to keep the company’s many franchises relevant to Gen Alpha and beyond. Disney’s push into the booming vertical media space — aka microdramas and other shortform clips designed to be viewed on mobile phones — was discussed in detail during a session with Eric Schrier, Disney’s president of Direct-to-Consumer International Originals, Strategic Programming and Emerging Media, and Erin Teague, who is executive VP of Product Management for Disney Entertainment and ESPN.

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