Disney is partnering with TikTok to bring Disney-focused fan content directly into the Disney+ app. The companies are starting with a pilot program in the U.S. in the coming months, and plan to expand to additional markets later on.
As part of the agreement, fan-made videos on TikTok about Pixar, Marvel, Star Wars, and other franchises will be featured in the “Verts” section of Disney+, the streamer’s short-form video feed that rolled out a few months ago.