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Brian Steinberg
Senior TV Editor
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VIP+: Adobe Stock Disney said it had sold out all its commercial inventory tied to its coming 2027 telecast of Super Bowl LXI, showing a remarkable push to a financial touchdown that seemed in danger of being blocked just a few weeks ago.
Hugh Johnston, the company’s chief financial officer, announced the close out of ad sales tied to the NFL spectacular during a call with investors Wednesday.
Disney said it had signed deals with “58 brands across 34 distinct categories, including financial services, candy, personal care, and software” and noted it had captured “one of the broadest advertiser and category mixes in Super Bowl history. Nine advertisers are first-time advertisers in the Big Game.
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