Mookie Betts Harry How/Getty Images Los Angeles Dodgers star Mookie Betts has signed with 3 Arts Sports and Sanders Sports & Entertainment (SSE) for representation.
As athletes increasingly become media personalities in their own right, 3 Arts Sports and SSE will jointly manage personal endorsements, brand partnerships and business development for the four-time World Series champion and former American League MVP.
“Mookie Betts is a generational talent on the field and an incredibly forward-thinking entrepreneur off it. We are thrilled to collaborate across sports and entertainment to build a comprehensive strategy for one of baseball’s most enduring icons,” said Brian Weinstein, co-CEO of 3 Arts Entertainment, and Doug Sanders, founder and president of SSE, in a joint statement. “This partnership aligns with Mookie’s ambitious vision by tapping into our respective teams’ expertise and industry relationships.”
The new representation comes as Betts continues to up his profile as a pro athlete and as an entrepreneur looking to expand his business footprint with new opportunities away from the baseball field and in a major American media market.
“I’ve always believed in surrounding myself with people who understand my vision and bring expertise in areas where I can continue to grow. As the opportunities around me have continued to evolve, it felt important to build a specialized team that could help me navigate and develop those opportunities the right way. I’m excited to have 3 Arts Sports and SSE alongside me and to have the right people in place to support everything I’m building off the field,” Betts said in his own statement.
He joins a 3 Arts Sports athlete roster that includes Kansas City Chiefs star Travis Kelce and NFL stars Jayden Daniels and Myles Garrett.
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