Eli Roth, Humphry Slocombe Partner on Ice Cream Flavor Brain Freeze to Promote ‘Ice Cream Man’ (EXCLUSIVE)

By Brent Lang

Brent Lang

Executive Editor

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Humphry Slocombe, a San Francisco-based ice cream company, will team with Eli Roth to help promote his new horror film “Ice Cream Man.”

The company has created Brain Freeze, a limited-edition flavor inspired by the upcoming film, which will debut in theaters on August 7 through Roth’s company The Horror Section. Brain Freeze is described as a “playful nod to classic bubblegum ice cream with a delightfully twisted twist.” In this case, that twist is swirls of house-made strawberry jam. The company says the flavor is “equal parts nostalgic, colorful, and deliciously creepy.”

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