Sidd Motwani, Ian Anderson and Shivaditya Sinha spent years building the behavioral intelligence infrastructure behind Spotify’s recommendation engine. Called Vector AI, the system is designed to predict a person’s intent and next actions instead of relying only on their past behavior. It powers about 90% of Spotify’s recommendations to its 800 million users.
Now, the three are bringing a similar system to e-commerce with their new startup, Malachyte. The company on Thursday said it had raised $10 million in seed funding to scale distribution and hire more product and commercial leaders.
