Meta has started testing a new Facebook UX in India that sends some users directly into full-screen video when they open the app, putting Reels front and center.
First outlined in July by Facebook head Tom Alison, the test is designed to offer a more immersive, video-forward user experience. Alison said at the time that Meta planned to begin testing it later in the year in “video-heavy countries” outside the U.S., though he didn’t specify where. The company would explore bringing the user experience to the U.S. next year, he said.
