As AI erases the bottom rungs of the corporate ladder, some gen Z workers skip the entry level to become their own CEOs
When Ashley Terrell graduated from the University of Hawaii in 2024, she planned to find a job in marketing, maybe for a tech company. She had a bachelor’s degree in business administration and a college résumé that included a student marketing job for Red Bull. But after months of applying, her only offer was to work in the power tools section at Home Depot. “It was quite a shock,” she told the Guardian. “I searched for jobs every single day in that Home Depot bathroom.”
Terrell’s generation is entering the workforce in a particularly unlucky moment. Hiring in the United States has slumped to its lowest rate since 2020, according to the Bureau of Labor Statistics. While workers of all ages are feeling the pressure of an uncertain economy, it’s gen Z who is the most pessimistic about their job prospects: entry-level jobs are the most vulnerable to impacts from artificial intelligence, and some younger workers are seeing their careers stall before they have even started. Terrell felt she was not just competing with other people for jobs. “Especially with marketing, a lot of people think it can be replaced with AI,” she said.
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