Firm fined for hounding elderly people with nuisance calls claiming to stop … nuisance calls

Elderly Aids Ltd, which sells call-blocking devices, made 758,053 cold calls between May 2024 and February 2025

A company that made its money promising to protect elderly people from nuisance calls has been fined £190,000 for “hounding” them with hundreds of thousands of nuisance calls of its own.

The Information Commissioner’s Office (ICO) said Elderly Aids Ltd, a company selling call-blocking devices, made 758,053 cold calls between May 2024 and February 2025 to try to sell its products.