Ford launches a ‘privacy promise’ and explains how and why it uses customer data

As Ford prepares to launch a new generation of connected cars, the automaker is making a public promise about how it will handle that information.

The company unveiled on Monday what it calls a “privacy promise” — an “explicit commitment” to keep customers’ vehicle data safe and give them control over what they share. Ford also launched a website designed to educate customers about how, where, and why the automakers uses their data, and to show them how to change those settings.