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French President Emmanuel Macron Calls for a ‘New Multilateralism’ Across Creative Industries: ‘We Built a Civilization of Images. We Should Not Resign Ourselves to Watching It Deteriorate’

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CitrixNews Staff
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French President Emmanuel Macron Calls for a ‘New Multilateralism’ Across Creative Industries: ‘We Built a Civilization of Images. We Should Not Resign Ourselves to Watching It Deteriorate’
Sep 6, 2026 2:30am PT French President Emmanuel Macron Calls for a ‘New Multilateralism’ Across Creative Industries: ‘We Built a Civilization of Images. We Should Not Resign Ourselves to Watching It Deteriorate’

The op-ed comes on the eve of the Lumière Summit, which Macron is co-hosting with South Korean President Lee Jae Myung to bring together global entertainment leaders around the future of cinema, TV and gaming

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In 1895, the first public film screening happened. It was in the basement of the Grand Café, nearby the Paris Opera, with a program of 10 short movies, each no more than 50 seconds long. Cinema was born. The names of the two brothers, Auguste and Louis Lumière, became symbols of an art which needs darkness to make light happens. It heralded a new era of our long-standing Civilization of Images.

More than a century after, movies and, more broadly, the moving image industry including video games and animation, are more than ever part of our daily lives. From movie theaters, moving images traveled to the television screens and personal devices and, over the past deeply transformative decade, they have found their way into the palms of our hands. One cannot think about visual culture without thinking about screens.

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