Fresh apologies issued over golf advert showing woman pushed over

PGA Tour chief executive Brian Rolapp has questioned whether Good Good Golf took enough accountability for their controversial video promoting a new Callaway driver.

The video published last week by the popular content creators, the title sponsor for a new PGA Tour event this autumn, was subsequently deleted after widespread criticism that it portrayed violence against women.

The video showed a man shoving a woman who was reaching for his new Callaway driver to the ground, before warning her not to touch the club as she lied on the ground.

Good Good apologised in a social media statement and Callaway Golf admitted 'mistakes were made' over their handling of the incident, while Rolapp raised concerns about the creators' actions.