From 3,000 feathers to pet portraits, Rolls-Royce rides high on custom craze

In our second in a series on high-end UK manufacturing, we visit the artisans producing rich clients’ bespoke luxury cars

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They are the plaything of kings, presidents and A-listers, with Rolls-Royce enthusiasts ranging from the Sultan of Brunei to Rowan Atkinson, from King Charles III to Kermit the frog.

And at the carmaker’s factory in Goodwood, West Sussex, special requests from customers get more indulgent every year. An interior lined with 3,000 iridescent feathers, or a built-in champagne cooler, or a car built in homage to its owners’ dog, have all become part of the job.