GameSquare Pivots Livestreaming Measurement Service Stream Hatchet Into Creator Marketing Analytics Platform (EXCLUSIVE)

By Jennifer Maas

Jennifer Maas

TV Business Writer

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GameSquare is rebranding its gaming and esports-focused livestreaming measurement platform Stream Hatchet into Hatchet, which it describes as “the first full-service creator matching and brand marketing analytics platform built for marketers looking to engage in youth culture with an emphasis on gaming.”

As part of the revamp, Hatchet, which counts Electronic Arts and NASCAR among its clients, will creator analytics including discovery, campaign tracking and ROI measurement. The rebranded platform will include an AI “Smart Search” and add in data from sources like TikTok Live, Twitter/X and Instagram along with its existing livestreaming network measurements, which are calculated based on 10 years of insights, more than 50 million creators and over 30 platforms.

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