Google Images, the tech giant’s image search engine, is taking on Pinterest with its latest redesign that turns the site into a browsable, dynamic gallery of images from across the web. Google is also adding a way for users to create AI images right in Search, as it celebrates 25 years since the debut of Google Images.
Pinterest has long been known for allowing people to browse and save visual inspiration for everything from fashion to home decor. With this redesign, Google is essentially copying that playbook by turning Google Images into a place for discovery and inspiration, and not just search, which could increase users’ time spent on Google platforms, helping boost its ad revenue.
