Alongside its announcement of a new lineup of Pixel 11 smartphones, Google on Wednesday introduced its answer to Apple’s AirTag. At its Made by Google ’26 event, the company will unveil a new product designed for keeping track of your valuable items: the $29 Google Pixel Tag.
Similar to how Apple’s AirTag leverages its network of iPhones to find lost devices, the new Pixel Tag uses Google’s Find Hub network, which taps into Android devices around the world. Android users can add the tag to their phone’s built-in Android Find Hub, which is already used to help users find their lost Android smartphones and other devices, similar to Apple’s Find My.