Guitar Center Slashes Prices Up to 30% on Fender, Martin, and Shure During ‘Guitar-A-Thon’

Alexis Mikulski Ruiz

Contact Alexis Mikulski Ruiz by Email View all posts by Alexis Mikulski Ruiz April 13, 2026

Guitar Center

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If playing music is your obsession, I’ve got some good news and some bad news. The good news: you’re in excellent company, alongside everyone from BTS to Beethoven (and plenty of us here at Rolling Stone). The bad news? It can get expensive — fast. Between constant gear drops and the search for that forever instrument you’ll one day pass down, there’s never a shortage of pricey purchases calling your name.

shop the sale

That’s where Guitar Center comes in. Right now, the retailer is offering up to 30% off top-selling brands during its annual Guitar-A-Thon event. Running through April 29, the sale is a great excuse to finally grab that pedal, or any piece of gear, you’ve been eyeing but haven’t pulled the trigger on yet.

Some of the best deals we’ve spotted include favorites like Fender, Martin, and Shure, some of which even earned recognition in our 2026 Audio Awards (check that out here). Better yet, there’s no need to mess with promo codes: every item is already marked down, so you can easily keep track of your spending without doing mental math at checkout. With thousands of items on sale, it helps if you already have a specific brand or piece of gear in mind. But if you’re browsing for the thrill of discovery, or just waiting to see what catches your eye, the site makes it easy. Sorting by “newest” lets you explore recently added deals before they sell out, while browsing by category can help you zero in on exactly what you need. And beyond the Guitar-A-Thon event itself, there are still hundreds of other markdowns across the site; we even spotted a Fender amp discounted by a staggering 90% (and no, that’s not a typo).

The Best Guitar-A-Thon Deals 2026

In addition to the sale, Guitar Center also launched a dedicated collection with Slash, which promises, “his signature guitars, amps, and accessories in one place. Highlights include Slash’s new Magnatone amp, the Gibson Slash Les Paul Standard in Appetite Burst, and the Dunlop SC95 Slash Cry Baby Classic Wah Pedal, a tribute to the guitar behind some of rock’s most iconic riffs,” states the brand.

The Guitar-A-Thon sale won’t last much longer, so now’s the time to browse the full lineup before prices jump back up.