Warner Bros-owned brand’s late arrival to British TV prompts deals for viewers as battle for subscribers heats up
The launch of HBO Max into the increasingly crowded UK television market last week has prompted deals for consumers as former rivals team up amid a slowdown in subscriber growth.
The Warner Bros Discovery (WBD) streaming service hopes a competitive price for direct sign-ups and deals bundling the service through Sky will make it a must-have and not an also-ran, in a British TV ecosystem upended by Netflix 14 years ago.
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