Hook, AI-Powered Music Remixing App, Strikes UMG Deal as It Takes Social-Forward Approach to Fan-Created Remixes (EXCLUSIVE)

By Corbin Bolies

Corbin Bolies

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In an era where AI music generation has ruptured the music industry, a social-forward music remixing app is aiming to stand out among the rest — with the help of one of the major labels.

Hook, an AI-powered app where fans can create minute-long clips that remixes or mashes up a licensed artist’s track to share on platforms like Instagram and TikTok, has struck a licensing deal with Universal Music Group to bring aboard a suite of the label’s artist catalogs from its host of sublabels — including Republic Records, Capitol Records, Virgin Music Group and more — for fans to experiment with. The deal expands the yearslong relationship between the two companies, which saw UMG push Hook to iron out its product experience to help convince artists why they should allow the platform’s users to modify their work.

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