How ‘Obsession’ Became an Unprecedented Box Office Horror Hit — and One of the Year’s Most Profitable Movies

By Rebecca Rubin

Rebecca Rubin

Senior Film and Media Reporter

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• How ‘Obsession’ Became an Unprecedented Box Office Horror Hit — and One of the Year’s Most Profitable Movies 60 minutes ago
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“Obsession” is, well, the obsession of the box office.

That’s after the low-budget horror film earned $22 million from 2,655 North American theaters in its second weekend and a projected $28.2 million through the Memorial Day holiday. Those ticket sales are 30% above its debut (an impressive $17.2 million from 2,615 cinemas) — a virtually unprecedented increase for a movie that was already in wide release. It’s especially uncommon for horror, a genre that’s notorious for falling sharply after opening weekend.

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