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Jennifer Maas
TV Business Writer
@jmaasaronson See All
Disney/Scopely Homer, Marge, Bart, Lisa and Maggie entered the world of “Monopoly GO!” last week with the launch of the hit Scopely mobile game’s “The Simpsons” integration. The in-game event marks the biggest collaboration for “Monopoly Go!” so far — following tie-ins with Marvel, Star Wars and Harry Potter — and the most grownup.
“There’s some stuff out there we wanted to do in content but we couldn’t because we wanted the game to be rated a certain age rating,” Scopely senior vice president of publishing Eric Wood told Variety. “Things like butt cracks — that’s a pretty common thing in the world of ‘The Simpsons.’ But then you look at some of the regional rules by some of the regional regulators, and you’re actually now going to be classified as a whatever, 21-and-above game. And we don’t want that, so we had to make some decisions on some content. Like Duff beer, beer references, which makes sense. Alcohol, you don’t want to have that. So there’s a few things that we could have done, but the game would have been rated a different level, and we wanted to make sure that the game was accessible to as many people as possible. So we had to ride that line and be true to ‘The Simpsons,’ but not cross the line.”
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