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India’s JioHotstar takes partnership route for Middle East expansion

CN
CitrixNews Staff
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India’s JioHotstar takes partnership route for Middle East expansion

JioHotstar, the streaming platform with more than 500 million monthly active users backed by Indian conglomerate Reliance Industries, is expanding into the Middle East and North Africa (MENA) through Starzplay, one of the region’s largest streaming services. The new overseas push comes after its debut in the U.K., Canada, and Singapore.

Under the partnership announced Tuesday, JioHotstar will have a dedicated section in Starzplay’s app and on its website, offering Indian films, TV shows, originals, and reality franchises across multiple languages. This is different from JioHotstar’s September launch in the U.K., Canada, and Singapore, where it replaced Hotstar and debuted as a stand-alone streaming service.

Originally reported by TechCrunch. Read the full story at the original source.