Inside Lollapalooza’s Biggest Brand Activations: From Nütrl Vodka Seltzers to a Coca-Cola Roller Rink

Dozens of brands are offering giveaways and limited-edition merch on the festival grounds this year.

By Anna Tingley

Anna Tingley

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Lollapalooza’s 2026 lineup stretches far beyond the eight stages scattered throughout Chicago’s Grant Park.

As Lorde, Charli xcx, Jennie, Tate McRae, The Smashing Pumpkins, John Summit, Olivia Dean and The xx take the stage, dozens of brands are setting up their own miniature festival destinations, offering everything from Nütrl vodka seltzers (including their just-released peach flavor) and frozen cocktails to beauty touch-ups, roller-skating, skateboarding demonstrations and a Ferris wheel overlooking the grounds.

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