Italy’s ‘King of Cashmere’ Brunello Cucinelli on Taking Giuseppe Tornatore’s Docufilm About His Life to the Shanghai Film Fest: ‘It Can Connect With the Chinese Mindset’

Jun 13, 2026 11:47am PT Italy’s ‘King of Cashmere’ Brunello Cucinelli on Taking Giuseppe Tornatore’s Docufilm About His Life to the Shanghai Film Fest: ‘It Can Connect With the Chinese Mindset’

By Nick Vivarelli

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Nick Vivarelli

International Correspondent

@NickVivarelli

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Courtesy Taormina Film Festival

After premiering at Rome’s Cinecittà Studios and Lincoln Center in New York, Oscar winner Giuseppe Tornatore‘s docudrama, “Brunello: The Gracious Visionary” – about Brunello Cucinelli, the fashion designer known as Italy’s “King of Cashmere” —  is set to kick off its world tour, the next stop being the upcoming Shanghai Intl. Film Festival.  

The elegant film, which combines interviews and archival footage with reenacted stories, chronicles Cucinelli’s rise from being a farmer’s son to becoming the creative director and executive chairman of a global luxury lifestyle brand with a market capitalization of more than $7.8 billion. “Brunello: The Gracious Visionary” will open theatrically on July 24 in the U.S. and Canada, and U.K. and Ireland, with more than a dozen international territories to follow.

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