ITV Studios Revs Up Scripted Dramas and Format Deals Amid Media Arm Sale Process

By Cynthia Littleton

Cynthia Littleton

Business Editor

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Andrea Riseborough is heading to the moon, “The Voice” is bound for Estonia and a much-loved U.K. natural history host is coming back to tell more fish stories.

ITV Studios kicked off the Mipcom market in Cannes on Monday morning with a breakfast gathering to show off its broad slate of new and returning scripted and unscripted series.

Ruth Berry, ITV Studios’ president of global partnerships and its Zoo 55 digital content arm, noted that ITV Studios is representing no less than 11 fresh original formats at this year’s Mipcom gathering — a feat amid the global downturn in traditional series commissioning and the general disruption among large production groups.

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