Jim Cramer Leads CNBC Into Creator-Media Era

By Brian Steinberg

Brian Steinberg

Senior TV Editor

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CNBC is investing more heavily in Jim Cramer.

The former hedge-fund manager, who leads the business-news outlet’s “Mad Money” and co-anchors “Squawk on the Street,” will expand the investing club he hosts via CNBC, launching a premium tier in 2027 that gives subscribers new access to live shows and workshops he plans to lead. CNBC plans to hire a general manager to help Cramer run the operation, and will unveil pricing and membership details at a later date. Cramer is branching out as part of a new long-term contract with CNBC that extends his relationship with the Versant-backed outlet.

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