Jon Leland and Ivan Askwith Launch Fandom First Studio: Popular Demand (EXCLUSIVE)

By Jack Dunn

Jack Dunn

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Jon Leland, former chief strategy officer at Kickstarter, and Ivan Askwith, who previously led Digital Media at Lucasfilm, have teamed to launch Popular Demand, a new studio that partners with creators and fandoms to develop and distribute content to niche audiences.

Popular Demand will develop, finance, produce and distribute film, television, publishing, gaming and live experiences. The company’s first major release is “Fucktoys,” a queer, surrealist dark comedy-drama directed by Annapurna Sriram, who also stars alongside Sadie Scott, Damian Young, Brandon Flynn and François Arnaud. A theatrical release date for “Fucktoys” will be set in the near future.

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