Ian Crosby, whose previous startup Bench Accounting famously shut down in 2024 before being bought for scraps, is taking another shot at building a business out of automating the arduous work of bookkeeping.
His new startup, Synthetic, aims to build a fully autonomous AI bookkeeper that can generate accrual-based financials without direct human involvement. Although the product is still in the design phase — and Crosby admits his vision may not yet be technologically possible — the startup has raised $10 million in a Seed funding round led by Khosla Ventures, with participation from Basis Set Ventures and Shopify CEO Tobias Lütke.
