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Formula 1‘s luxury ambitions are extending to the camera business.
Leica is the latest high-end brand to get in on the sport’s growing cultural cachet, teaming up with Formula 1 on a new licensing deal that will see the German camera maker release a $9,950 special-edition camera inspired by the racetrack.
Leica Q3 F3 Formula 1 Edition
Buy Now $9,950The Leica Q3 43 Formula 1 Edition, available beginning Oct. 20, arrives as the racing league continues to build a business beyond the paddock, capitalizing on a surge in mainstream interest that has made Formula 1 an attractive partner for luxury brands.
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