‘Let Them Theory’ Author Mel Robbins Says Her Protein Drink Pivot Makes Sense: ‘This Isn’t About Chasing a Trend’

By Tim Chan

Tim Chan

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Mel Robbins has helped millions of followers build confidence with her “Let Them Theory” (and bestselling book of the same name) and now, the motivational speaker and podcast host is hoping to help people build up their health as well.

Robbins has launched Pure Genius Protein, a single-serving protein shot designed to make it easier for people to consume protein on the go. First unveiled in January, the brand is now available to purchase at Target stores nationwide and online at Target.com.

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